About

 

JBR Creative Management is a UK talent agency located at Gunnery Works in Woolwich, London. We work with actors and creatives across stage, screen and audio.

Founded in 2019 by J BR (they/them) – formerly Chief Operating Officer at Simon & How – we launched just before the global pandemic, so we know a thing or two about resilience and reinvention!

We’re run by ex-actors with decades of experience between us. We’ve been there, done it, made the mistakes and learned the lessons. We’ve built a robust agency around the ingredients we believe artists and agents need for healthy collaboration: honesty, ambition, care, and a clear sense of direction.

We don’t believe representation begins and ends at a desk. Yes, we’re in the office – but we’re also out at the theatre, at screenings, showcases and industry events. We watch, we listen, and we pay attention to the conversations that shape this business….

We are proud members of Equity, the Personal Managers’ Association, MTN, ISSM, and work closely with our sister voice agency, Jabbervoices, and the AVA. The industry moves quickly, and so do we. We’re adaptable, forward-thinking, fair, and deeply invested in where our clients are – and where they’re going next.

We’re drawn to artists with talent, curiosity and ambition – whether emerging or established, finding their footing or already in the deep end. Our clients want the best. We want the best for them.


“A creative life is an amplified life”
Elizabeth Gilbert

About us…

Company Directors J BR and Rhys Jennings met in 2008 at the Edinburgh Fringe Festival and have been together ever since, marrying in 2015. 

JBR (they/them) has worked in the industry for almost 40 years, having made their West End debut at the London Coliseum in 1986. Alongside a long career as a performer they picked up degrees in Film, TV & Drama from Bristol University, a PGCE in English, Media & Drama from London Metropolitan University and an MA in Performance from Mountview. 

JBR has been the Editor of The Drama Student Magazine, and a journalist for First Act Magazine, Musical Stages and The Irish Tribune. They have been a judge on the Olivier panel,  the Amateur Stages playwriting competition, a recurring judge for the Stiles & Drewe New Musical Award and adjudicated various film festival panels. They lecture in History of Musical Theatre and teach Acting Through Song at Associated Studios Drama School on the BA and MA Musical Theatre courses. They are the author of Getting, Keeping & Working With Your Acting Agent, published by Nick Hern Books.

Rhys Jennings (he/him) trained as an actor at RWCMD and joined the BBC Radio Rep as a Carleton Hobbs Winner immediately on graduating. He spent 15 years working in the industry as an actor and, later as a writer and director. In 2014 Rhys, alongside his writing partner Darren Clark, won the Inaugural Stiles & Drewe New Musical Award with their musical The Wicker Husband. The Wicker Husband premiered at the Watermill Theatre in 2020 and returned to the Watermill in 2022.

Rhys also has a background as an accomplished voice actor. He has worked extensively with BBC Radio, Big Finish and Six to Start. He is the voice of Jack in Zombies Run! and Loki in Marvel Move, and now is the company director and lead agent of JBR’s sister agency Jabbervoices.

Rhys, JBR

JBR Creative Management is a proud member of the Personal Managers Association, championing good agent practice and artist welfare in the industry.

thepma.com

We are members of Equity, the UK’s union of performing and creative professionals, pushing for better pay, terms and conditions in our industry.

equity.org.uk

We are members of the MTN, a network for organisations & professionals developing or staging new musicals.


musicaltheatrenetwork.com