JBR Creative Management is a London-based boutique agency working with actors and creatives across the performing arts industry.

The company was established in 2019 by J BR (they/them) after five years at Simon & How where they were Chief Operating Officer.

JBR Creative Management is now in our fifth year. Rhys Jennings joined the company in 2023 as an agent and Director of our sister agency, Jabbervoices.

Creativity first…

Our focus is always creativity first.

We enjoy working with artists who inspire and excite us, who are passionate about creativity in all its forms. We encourage our clients to explore outside their creative disciplines whenever they are given the opportunity. You’ll find evidence of this in those we choose to work with: Actors who direct, Directors who write, Writers who compose.

“A creative life is an amplified life”
Elizabeth Gilbert

About us…

JBR and Rhys met in 2008 at the Edinburgh Fringe Festival and have been together ever since, marrying in 2015. 

JBR has worked in the industry for almost 40 years, having made their West End debut at the London Coliseum in 1985. Alongside a long career as a performer they picked up degrees in Film, TV & Drama from Bristol University, a PGCE in English, Media & Drama from London Metropolitan University and an MA in Performance from Mountview. 

JBR has been the Editor of The Drama Student Magazine, and a journalist for First Act Magazine, Musical Stages and The Irish Tribune. They have been a judge on the Olivier panel,  the Amateur Stages playwriting competition, a recurring judge for the Stiles & Drewe New Musical Award and adjudicated various film festival panels. They lecture in History of Musical Theatre at Associated Studios Drama School on the BA and MA Musical Theatre courses. 

Rhys trained at RWCMD and joined the BBC Radio Rep as a Carleton Hobbs Winner immediately on graduating. He spent 15 years working in the industry as an actor and, later as a writer and director. In 2014 Rhys, alongside his writing partner Darren Clark, won the Inaugural Stiles & Drewe New Musical Award with their musical The Wicker Husband. The Wicker Husband premiered at the Watermill Theatre in 2020 and returned to the Watermill in 2022.

Rhys also has a background as an accomplished Voice Over artist. He has worked extensively with BBC Radio, Big Finish and Six to Start. He is the voice of Jack in Zombies Run! and Loki in Marvel Move.

Rhys, JBR

JBR Creative Management is a proud member of the Personal Managers Association.