About

 



We’re a London-based agency with big ideas and big ambition. We help people author their artistic lives—and sometimes rewrite them mid-career. We don’t just book work; we build careers.

Creativity meets intention meets ambition.

We represent artists with creative vision—those who are evolving, expanding, and ready for what’s next. We offer thoughtful, personal management to people who take their craft seriously—and their ambition even more so. Since 2019, JBR Creative has championed artists across the performing arts—those with bold ideas, restless curiosity, and a fire to grow.

Our artists are intentional. They’re curious, committed, and creatively restless. Whether they’re new graduates forging a path or mid-career artists seeking evolution, we help develop their careers with purpose and possibility. They don’t just want to make work—they want to make meaning.

At JBR Creative Management, together with our sister agency Jabbervoices, we’re in the business of ambition. Our clients are multi-hyphenates and deep thinkers, risk-takers and storytellers. They’re actors who direct, writers who compose, directors who devise. To them, ambition isn’t ego—it’s the hunger to go deeper, take risks, and move forward.

Your agency is our Agency.


“A creative life is an amplified life”
Elizabeth Gilbert

About us…

JBR and Rhys met in 2008 at the Edinburgh Fringe Festival and have been together ever since, marrying in 2015. 

JBR has worked in the industry for almost 40 years, having made their West End debut at the London Coliseum in 1986. Alongside a long career as a performer they picked up degrees in Film, TV & Drama from Bristol University, a PGCE in English, Media & Drama from London Metropolitan University and an MA in Performance from Mountview. 

JBR has been the Editor of The Drama Student Magazine, and a journalist for First Act Magazine, Musical Stages and The Irish Tribune. They have been a judge on the Olivier panel,  the Amateur Stages playwriting competition, a recurring judge for the Stiles & Drewe New Musical Award and adjudicated various film festival panels. They lecture in History of Musical Theatre and teach Acting Through Song at Associated Studios Drama School on the BA and MA Musical Theatre courses. They are the author of Getting, Keeping & Working With Your Acting Agent, published by Nick Hern Books.

Rhys Jennings trained as an actor at RWCMD and joined the BBC Radio Rep as a Carleton Hobbs Winner immediately on graduating. He spent 15 years working in the industry as an actor and, later as a writer and director. In 2014 Rhys, alongside his writing partner Darren Clark, won the Inaugural Stiles & Drewe New Musical Award with their musical The Wicker Husband. The Wicker Husband premiered at the Watermill Theatre in 2020 and returned to the Watermill in 2022.

Rhys also has a background as an accomplished voice actor. He has worked extensively with BBC Radio, Big Finish and Six to Start. He is the voice of Jack in Zombies Run! and Loki in Marvel Move, and now is the company director and lead agent of JBR’s sister agency Jabbervoices.

Rhys, JBR

JBR Creative Management is a proud member of the Personal Managers Association.

www.thepma.com